List of Management, Marketing, & Sales Abbreviations

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List of Management, Marketing, & Sales Abbreviations

There are so many abbreviations used in the business world. After meetings, I often google search for the ones I don’t know. Below is a list of common abbreviations for management, marketing, and sales.

Management Abbreviations

AM
Account Manager
AP
Accounts Payable
AR
Accounts Receivable
B2B
Business to Business
B2C
Business to Consumer
B2G
Business to Government
CAO
Chief Administrative Officer or Chief Accounting Officer
CC
Carbon Copy Email
CEO
Chief Executive Officer
CFO
Chief Financial Officer
CIO
Chief Investment Officer or Chief Information Officer
CISO
Chief Information Security Officer
CLO
Chief Legal Officer
CMO
Chief Marketing Officer
CMS
Content Management System
COB
Close of Business
COGS
Cost of Goods Sold
COO
Chief Operating Officer
CPA
Certified Public Accountant
CRM
Customer Relationship Management
CSO
Chief Security Officer
C2B
Consumer to Business
EOD
End of Day or End of Discussion
ETA
Estimated Time of Arrival
FIFO
First In, First Out
FTE
Full-Time EquivalentFull-Time Employee
GP
Gross Profit
HQ
Headquarters
IPO
Initial Public Offering
IRS
Internal Revenue Service
IRR
Internal Rate of Return
HR
Human Resources
KPI
Key Performance Indicatorv
MGMT
Management
NDA
Non-Disclosure Agreement
OOO
Out of Office
OS
Operating System
PE
Private Equity
PM
Project Manager
POS
Point of Sale
POC
Point of Contact
PTO
Paid Time Off
QA
Quality Assurance
Q1, Q2, Q3, Q4
Quarters of the accounting, fiscal or calendar year
QC
Quality Control or Quality Costs
Re
Referring to
ROE
Return on Equity
ROI
Return on Investment
TOS
Terms of Service
VPN
Virtual Private Network
YTD
Year To Date

Marketing Abbreviations

CPT
Cost Per Thousand
CPM
Cost Per Million
CTR
Click Through Rate
CMS
Content Management System
CPC
Cost Per Click
IMP
Impressions
BR
Bounce Rate
CRO
Conversion Rate Optimization
ISP
Internet Service Provider
GA4
Google Analytics 4 – newest version

Sales Abbreviations

KPI
Key Performance Indicator
MQL
Marketing Qualified Lead
SQL
Sales Qualified Lead
SAO
Sales Accepted Opportunity
Pipeline
Sales Pipeline
Funnel
Sales Funnel
NPS
Net Promoter Score
CRM
Customer Relationship Management

Conclusion

It is hard to remember all of the abbreviations used in business but I hope this page made it easier to find a quick answer. If you see a missing business abbreviation please email me and tell me about it and I will add it.


Written by: Jake Lett
I share digital marketing tips and HubSpot tutorials to help marketers and business owners grow their business.


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