Are you in the market for a marketing automation tool for your business? There are a lot of options to choose from. Below are some pro’s and con’s of some of the bigger names to help you narrow down your decision.
Marketing Automation Comparison Table
| Good for Small Market | Good for Mid Market | Good for Enterprise |
| ActiveCampaign
Drip Mailchimp ConvertKit |
ActiveCampaign
HubSpot Marketo Klaviyo ConvertKit |
Oracle Eloqua
Pardot Marketo |
ActiveCampaign
Easy to use and a lot of integrations. Popular like HubSpot and has a CRM and machine learning. It is hard to make bulk changes. Excellent for small to medium-sized businesses.
HubSpot
A one-stop-shop for CRM, marketing automation, sales, and customer service. Does not have the machine learning and enterprise integrations that Pardot and Marketo has.
Drip
Great for small to medium-sized e-commerce stores.
Mailchimp
Great for small to medium-sized e-commerce stores.
Marketo
Enterprise-ready marketing automation software. Does not have a built-in CRM but works well with Salesforce. Has a nice drag and drop template designer so good for medium-sized marketing teams without development skills. Easier to use than Eloqua and Pardot. Not the most affordable option. Limited reporting and analytics. Helps you map out the buyer’s journey.
Klaviyo
Great for small to medium-sized e-commerce stores.
Oracle Eloqua
Over 700 integrations which are commonly used with enterprise software. Good for large teams with a lot of data points. Requires a lot of training and team buy-in to use it properly. Will need to be attached to a CRM and database.
Pardot
Good for B2B and account-based marketing.
ConvertKit
Good if you are selling digital products or rely mainly on email marketing. Does not have a CRM
