Learning Model Optimization (LMO), from a business perspective, is about ensuring that the information you provide to AI systems, like ChatGPT or Gemini, is structured and relevant so that these systems are more likely to recommend your business. By optimizing the data you put out—such as well-crafted website content, clear product descriptions, and customer reviews—you increase the chances that AI will highlight your business when users ask for recommendations in your industry. It’s about making sure your business stands out in the data that AI models use to generate answers.
Written by: Jake Lett
Jake Lett is a B2B marketing consultant with over 15 years of experience in the digital marketing industry. He specializes in SEO, HubSpot, and PPC campaign management. Jake has a proven track record of helping businesses increase their online visibility and drive more traffic, leads and sales. He is a Certified Google Ads Specialist and a Certified HubSpot Developer.
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