CTR measures how often people click your ad compared to how many times it is shown. A higher CTR indicates that your ad is relevant and engaging to your audience, which can lead to improved Quality Scores and lower costs. Regularly monitoring CTR helps you refine your ad copy and targeting strategies.
Written by: Jake Lett
Jake Lett is a B2B marketing consultant with over 15 years of experience in the digital marketing industry. He specializes in SEO, HubSpot, and PPC campaign management. Jake has a proven track record of helping businesses increase their online visibility and drive more traffic, leads and sales. He is a Certified Google Ads Specialist and a Certified HubSpot Developer.
