Posts Categorized: Articles
Articles containing opinion and advice on responsive web design, freelancing, and Bootstrap.
How to Build a Manufacturer Website with HubSpot (Industrial Pro HubSpot Theme)
Category: Articles
Last Updated: January 2026 | Guide for Industrial Marketers Most HubSpot themes are built for SaaS companies or marketing agencies. They look pretty, but they fall apart the moment you try to add a technical data table, a product catalog, or a complex RFQ form. If you run marketing for a manufacturing or engineering firm,… Read more »
How Google Ads Uses GA4 Conversions to Manufacturers More Customers
Category: Articles
The Manufacturer’s Guide to Google Ads: Why Your GA4 Conversions are Your Secret Weapon If you’re a business owner or sales leader at a manufacturing company, you’ve probably asked this question: “We’re spending money on Google Ads, but are we getting the right leads?” It’s a frustratingly common problem. You see clicks, you see traffic,… Read more »
The Manufacturer’s Playbook for AI-Powered Growth: From SEO to AIO
Category: Articles
For decades, the manufacturer’s marketing playbook was simple: build a decent website, rank for a few keywords, and wait for the RFQ. That playbook is now obsolete. The modern industrial buying journey no longer starts with a Google search that leads to your website. It starts with a complex, conversational query posed to an AI…. Read more »
What is a B2B Lead Generation Funnel? View Examples and Strategy Ideas
Category: Articles
As a marketing consultant focused on Michigan’s industrial sector, I know that guesswork doesn’t cut it. Business Owners need ROI, VPs of Sales need a predictable pipeline, and Marketing Managers need strategies that actually work. The biggest challenge I hear is the need for a consistent flow of high-quality, qualified leads. That’s not a marketing… Read more »
SEO vs AIO vs AEO vs GEO vs Loop Marketing: The Right Digital Strategy for Industrial Manufacturers
Category: Articles
As a consultant dedicated to helping Michigan’s industrial and manufacturing leaders, I see a lot of confusion around new marketing terms. The entire landscape is shifting toward a new foundation called Artificial Intelligence Optimization (AIO). Understanding its components—like AEO, GEO, and LMO—is key to building a modern growth strategy. Let’s clear it up. AIO: The… Read more »
The Definitive Guide to B2B Lead Generation with Google Ads
Category: Articles
For B2B companies, Google Ads isn’t about quick, impulsive buys; it’s about initiating valuable, long-term relationships. Because B2B sales cycles are longer and involve multiple decision-makers, your Google Ads strategy must be more nuanced and strategic than a typical consumer campaign. This definitive guide blends a foundational framework with advanced tactics to help you build… Read more »
How to Find AEO Keywords with Google Search Console Regex
Category: Articles
If you want your website to show up in more searches, especially when people ask questions or look for quick answers, you need to understand AEO — Answer Engine Optimization — and how to find the right keywords. In this post, I’ll explain what AEO is, why it matters, and how you can use regex… Read more »
B2B Website Development Cost
Category: Articles
Short answer: A professional B2B website typically costs between $10,000–$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement…. Read more »
Google Ads Keyword Cost (2026): Average CPC by Industry & Calculator
Category: Articles
Last Updated: January 2026 | Data Source: Aggregated B2B Campaign Benchmarks Short Answer: How much do Google Keywords Cost? For most B2B companies, the average cost per click (CPC) on Google Ads is $2.00–$15.00. However, highly competitive industries like SaaS or Legal often see costs exceeding $50+ per click. See the breakdown by industry below:… Read more »
How to Set Up Google Ads Campaigns for a Small Budget
Category: Articles
Running Google Ads doesn’t have to mean spending thousands a month. With the right structure, even a small budget can generate qualified leads. The key is focusing your spend where it matters most: demand generation, brand protection, and high-intent search. Here’s how I recommend setting up three core campaigns if you’re working with a lean… Read more »