Certified HubSpot CMS Developer

15+ Years Experience



Why Michigan Manufacturers Work with Jake Instead of an Agency

Direct Access — No Account Manager Layer

At a typical agency, the person who sold you the project isn't the person building it. Jake handles strategy, design, development, and ongoing management directly. You work with the same person from kickoff through launch.

No Commission Bias on HubSpot Licensing

Bootstrap Creative is not a HubSpot Partner. Partner agencies earn commissions on license upgrades. Jake recommends only the HubSpot tier your operation actually needs — Starter, Professional, or Enterprise — based on what you're trying to do, not what pays a higher referral fee.

Built for Industrial B2B, Not General Business

Jake has worked in-house at a large manufacturer and has spent over a decade serving CNC shops, metal fabricators, and OEM suppliers. The context of long sales cycles, engineer buyers, and RFQ-driven pipelines is already built into how he approaches every project.



Industrial CRM Setup: Why Most Manufacturing Websites Don't Generate Leads

A website and a CRM running side by side isn't the same thing as a lead generation system. If RFQs aren't showing up, the gap is usually in how the two are connected — not in the website's design.

Contact Properties Built for Real Buyer Roles

Design engineer, purchasing manager, plant manager — not generic marketing fields. Your CRM should tell your sales team who they're talking to before they pick up the phone.

Pipeline Stages That Match Your Sales Process

RFQ received, quote sent, quote follow-up, PO won or lost. Deal stages get mapped to how your team actually closes business, not a generic HubSpot default.

Form Routing by Product Line or Region

Every RFQ should land with the right rep automatically — not sit in one shared inbox until someone notices it.

Lead Scoring Sales Can Trust

Scoring based on page visits and form data so sales knows which contacts to call first, instead of working every lead cold.

This is the same B2B lead generation system Jake builds into every HubSpot website — the site captures the RFQ, the CRM tells sales what to do with it. Paired with industrial SEO and Google Ads for manufacturers, it becomes a full manufacturing digital marketing engine instead of three disconnected tools.



A manufacturing website that doesn't generate RFQs isn't a marketing asset — it's a brochure. The goal is a site that converts engineers into quote requests.

Jake Lett – HubSpot Web Designer for Michigan Manufacturers

Jake Lett
HubSpot for Manufacturing — Michigan

Hi. I'm Jake Lett, a freelance HubSpot consultant and CMS developer based in Clinton Township, Michigan. I've been a web designer and developer for 15+ years. I earned a bachelor's in graphic design and spent the first part of my career doing in-house work for a major bank and a large manufacturer. That background — inside real marketing and sales teams, not just agency-side — shapes how I approach every project.

I build HubSpot websites and set up HubSpot CRM for industrial manufacturers that need more RFQs. Not more traffic metrics, not better-looking pages — actual quote requests from engineers and procurement managers with real projects, tracked through a CRM your sales team can actually use. If that's the problem you're trying to solve, reach out.

Jake Lett
HubSpot Consultant & CMS Developer
Bootstrap Creative
Clinton Township, Michigan
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HubSpot Certified Developer – Jake Lett
Jake Lett HubSpot Developer Bootstrap Creative
View Bootstrap Creative Themes in the HubSpot Marketplace
 freelance hubspot cms developer and consultant jake lett

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Looking for a HubSpot Consultant in Michigan for Manufacturing?

HubSpot for Manufacturing — Michigan

Ways Bootstrap Creative helps industrial manufacturers get more RFQs from their website and CRM

HubSpot Website Design & CRM Setup Services for Manufacturers

  • RFQ-Focused Website Design

    Most manufacturing websites are built to look professional. An RFQ-focused site is built around what an engineer or purchasing manager needs to see before submitting a quote request: capabilities, certifications, materials, tolerances, and a form that doesn't create friction. That's what we design for.

  • Custom HubSpot CMS Development

    Full website themes, landing page templates, blog themes, and custom modules — all built on HubSpot CMS and connected to your HubSpot CRM. Every contact who fills out a form lands in your pipeline automatically, with full visit history attached.

  • Industrial CRM Setup & Strategy

    A website that doesn't feed your CRM is a missed opportunity. Jake sets up contact properties, pipeline stages, form routing, and lead scoring so your sales team knows exactly where every RFQ came from, how qualified it is, and what the prospect looked at before they reached out. See how the CRM setup works above.

Additional Services

  • Industrial SEO

    Pages that rank for industrial search terms use the specific terminology engineers search for — not the marketing language companies use to describe themselves. Jake handles keyword research, on-page optimization, and structured data for every page built.

  • Conversion Rate Optimization

    If traffic is coming in but RFQs aren't, the problem is usually friction in the quote path. A/B testing on form layout, CTA copy, and page structure identifies where buyers are dropping off and what to do about it.

  • Google Ads for Manufacturers

    A well-built site and strong SEO still take time to generate consistent RFQ volume. Google Ads management fills the gap — targeting engineers and procurement managers actively searching for your capabilities right now.

  • Manufacturing Digital Marketing Strategy

    Website, CRM, SEO, and Google Ads working as one system instead of three disconnected vendors — so every channel feeds the same pipeline and the same reporting.

  • HubSpot template edits, branding updates, or performance improvements

  • Graphic Design for Manufacturers

    Capabilities brochures, trade show materials, ebook design for gated content lead generation.

Not sure if your current site is losing RFQs?

Take the free RFQ Readiness Scorecard — a 2-minute assessment that shows exactly where engineers bounce before they ever submit a quote request. It covers your capabilities page, form design, trust signals, and mobile experience.

Ready to talk about your site?

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HubSpot for Manufacturing – Website & CRM Setup by Bootstrap Creative

HubSpot Web Design & CRM Setup Pricing

Jake's rates are lower than a full-service agency because there's no account management overhead, no offshore subcontracting, and no junior staff learning on your project. All work comes with a satisfaction guarantee. If you're unhappy with the result, you can request a refund.

Smaller projects and defined scopes

Jake does not bill hourly. All work is fixed-price so you know the cost before anything starts. No change orders, no surprise invoices for extra hours.

Larger projects with complex or undefined scope

For projects where the full scope isn't clear yet, a $1,000 paid discovery engagement defines the roadmap first. That document becomes the basis for an accurate flat-fee proposal.

Ongoing monthly management

For manufacturers that want continued SEO, CRO, and HubSpot management after launch, monthly retainer options are available. Scope and pricing are defined upfront — no open-ended hourly billing.

How Jake's pricing compares

  • $ — offshore or junior developer (low cost, limited manufacturing context, higher revision risk)
  • $$ — Jake Lett (senior-level design, development, CRM setup, and industrial marketing expertise in one resource)
  • $$$+ — full-service inbound agency (account management overhead built into every invoice)

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Frequently asked questions

How much does a HubSpot website cost for a manufacturer?

A HubSpot CMS Starter subscription runs around $360/year. A custom website build typically ranges from $5,000 to $20,000 depending on the number of pages, whether custom templates are required, and how much content development is included.

Bootstrap Creative does not bill hourly. All work is scoped and fixed-price upfront — no change orders, no hours to buy later. Ongoing monthly management is available as a separate retainer after launch.

Why isn't HubSpot generating leads for our manufacturing company?

The most common cause is a website and CRM that aren't actually connected to a lead generation strategy — they're just running in parallel. Typical culprits: contact properties and deal pipelines that don't reflect your actual RFQ-to-PO process, forms that dump every lead into one generic queue instead of routing by product line or region, messaging written for a general audience instead of the engineers and buyers who search for your capabilities, and no lead scoring to tell sales which contacts are worth calling first. HubSpot is a system, not a fix — it only generates leads if the website, CRM, and forms are set up to work together.

What's involved in HubSpot CRM setup for a manufacturing company?

Industrial CRM setup starts with contact properties that reflect real buyer roles — design engineer, purchasing manager, plant manager — instead of generic marketing fields. Deal pipelines get mapped to your actual sales process: RFQ received, quote sent, quote follow-up, PO won or lost. Forms are configured to route by product line, region, or rep so nothing sits in a shared inbox. Lead scoring flags which contacts match your ideal customer profile based on the pages they visited and the information they submitted. Done right, this turns the CRM into the mechanism that makes your website's traffic actually convert into sales-ready opportunities.

Do Michigan manufacturers need to switch from WordPress to HubSpot?

Not necessarily. HubSpot makes the most sense when you're already using HubSpot Sales or Marketing Hub, when your current site has no CRM connection, or when you're rebuilding from scratch and want one system handling both the website and the contact database. If your current WordPress site generates consistent RFQ traffic, a full migration may not be the right move — and Jake will tell you that directly rather than push a project that doesn't fit.

What does RFQ-focused web design mean for a manufacturer?

It means the site is built around what an engineer or purchasing manager needs to see before submitting a quote request: capabilities data up front, certifications like AS9100 or IATF 16949 visible without digging, case studies written in technical language, and a quote form that asks the right questions without creating friction. Most manufacturing websites are built to look credible. RFQ-focused sites are built to convert.

Why hire a Michigan-based HubSpot consultant instead of a national agency?

National agencies serving manufacturers run layered account structures — a salesperson closes the deal, a project manager runs kickoff, a junior developer does the build. The person who sold you the engagement rarely touches the work. Bootstrap Creative operates differently: Jake handles every aspect of a project directly. You have one point of contact who knows your site, your CRM, and your buyers. Jake has also worked inside a large manufacturer's marketing team, which shapes how he approaches industrial B2B differently than a generalist agency would.

What makes Jake Lett different from other HubSpot developers?

Jake combines HubSpot CMS development, web design, industrial SEO, and Google Ads expertise in one resource — built specifically for B2B manufacturers. He is not a HubSpot Partner, which means no commission incentive to recommend more expensive license tiers. He also has in-house manufacturing industry experience, which most HubSpot developers don't have. You work with Jake directly from kickoff through launch and ongoing management.

Want to talk about your project?

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About Bootstrap Creative

Bootstrap Creative is a B2B digital marketing consultancy based in Clinton Township, Michigan, specializing in HubSpot web design, industrial CRM setup, industrial SEO, and Google Ads management for manufacturers. Jake Lett has been building and marketing websites for industrial companies for 15+ years and has developed multiple themes available in the HubSpot Marketplace.