Custom HubSpot Development Tutorial: How to Create a Custom Module [video]


In this custom HubSpot development tutorial, I will demonstrate how to create a custom module in HubSpot using HTML and HubL code. I will be building a product attributes list inspired by one found on Amazon product listings.

A good way to think of how HubSpot custom modules work is by comparing it to a Lego set. When building a Lego set, you are given different types of blocks that you can configure into whatever you like. In HubSpot, you can choose between different module field types that can be configured into different things using HTML, CSS, Javascript, and HubL. HubL is the server-side templating language that gives you the ability to write programming logic.

In this Custom HubSpot Development Tutorial, You’ll Learn:

  • How to create a HubSpot custom module from scratch
  • How to use the design tools
  • Add and edit content and style fields to a HubSpot module

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About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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