Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead […]
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted […]
Detroit PPC Firms: How to Find the Best Pay Per Click Company
Category: Articles
Metro Detroit, a city synonymous with innovation and resilience, is a burgeoning hub for businesses looking to expand their online presence. In this dynamic market, Pay-Per-Click (PPC) advertising has emerged as a crucial tool for driving targeted traffic and achieving measurable results. This comprehensive guide will walk you through everything you need to know about […]
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your […]
B2B Google Ads Management Pricing in 2026: Cost Guide for Manufacturers
Category: Common Questions
Key Takeaway for B2B Marketers Bootstrap Creative charges $1,250 to $3,500 per month for flat-fee B2B Google Ads management for manufacturers — well below the $2,000 to $10,000+ typical agency retainer, or the 15% to 20% of ad spend most agencies bill. For complex technical sectors and specialized B2B manufacturer marketing strategies, the pricing model […]
How to Size an Icon in a HubSpot Module
Category: Common Questions
Customizing the size of an icon in a HubSpot module can be tricky if the module doesn’t include built-in options for resizing. While HubSpot provides some flexibility, achieving precise icon sizing often requires custom CSS, which may not be ideal for non-technical users. If you’re looking for an easier and more user-friendly solution, the Icon […]
How to Add a Border to a HubSpot Rich Text Box
Category: Common Questions
Adding a border to a rich text box in HubSpot isn’t a feature that’s supported natively. While HubSpot’s rich text editor allows for basic styling like text formatting, links, and simple alignment, more advanced design customizations, such as adding borders, require additional solutions. If you’re looking to enhance the appearance of your content with borders, […]
What are Demand Gen Google Ads? A B2B Strategic Playbook
Category: Articles
What’s the Real Deal with Demand Generation? Let’s cut through the marketing jargon. Demand generation isn’t just about throwing ads into the digital void and hoping something sticks. It’s about creating awareness, nurturing curiosity, and guiding decision-makers through a seamless journey—from “Who are these guys?” to “We need this solution yesterday.” For B2B companies, this […]
The Best B2B Lead Generation Strategies and Examples for 2026
Category: Articles
In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2026, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The Evolution of B2B Lead Generation The landscape of business-to-business marketing […]
Hiring a Google Ads Consultant for B2B? 10 Signs It’s Time
Category: Articles
Google Ads can be a powerful tool for driving leads and generating business growth, especially for B2B companies. However, effectively managing campaigns, optimizing ad spend, and achieving high returns on investment (ROI) requires experience and expertise. If you’re struggling with any aspect of Google Ads or not seeing the results you expect, it might be […]