HubSpot CMS vs. WordPress: Which is Better for Your B2B Business?
Category: Articles
HubSpot CMS and WordPress serve different business needs. HubSpot CMS is a fully integrated platform with marketing automation, CRM, and personalization built in, ideal for B2B companies focused on lead generation and tracking ROI. WordPress is highly flexible and cost-effective for content management but requires plugins and third-party tools for marketing, CRM, and automation. Choosing […]
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini, Big Generative AI Tools Advancements, and Enhanced CPC Going Away in Google Ads | 3 Things Newsletter – September, 2024
Category: Newsletter
1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this. […]
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini
Category: Articles
In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public […]
HubSpot Module Code Snippet: Convert Alignment Fields to CSS Flex Properties [HubL Macro]
Category: Code Snippets
Below are macros you can use in your HubSpot CMS development projects to convert a text align field into flexbox justify content values. Sometimes text alignment and it’s icons are easier for content editors to understand. So when building functionality you may need to convert it into flexbox values like I have done here. HubL […]
Getting leads from ChatGPT, Tracking HubSpot lifecycle stages as conversions in Google Ads, Marketing Data is Getting Harder to Quantify | 3 Things Newsletter – August 2024
Category: Newsletter
Landing consulting leads through AI-powered tools like ChatGPT is becoming a reality for many businesses. Recently, I discovered I was listed as a recommended Google Ads consultant when someone searched for experts in my area. This experience highlights a significant shift in how people find service providers—AI-driven search is complementing traditional search engines. To stay […]
Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter – July, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text […]
Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter – June, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to […]
Creating YouTube ads, custom behavioral events in HubSpot, and services business advice | 3 Things Newsletter – May, 2024
Category: Newsletter
1. How to create YouTube ads in Google Ads I recently wanted to experiment with creating an ad for one of my YouTube videos which was generating a few leads but sporadicly. So, I wanted to see if I could increase the views/leads with a discovery feed ad. I wrote down my YouTube Ads setup notes in […]
HubSpot CMS is now Content Hub, Avoid HubSpot Workflow Errors, GA4 Key Events | 3 Things Newsletter – April, 2024
Category: Newsletter
1. HubSpot CMS is Now… Content Hub HubSpot announced that HubSpot CMS is now expanding and being renamed Content Hub. In addition to their own CMS tools, they are adding more AI tools to make it easy to generate content. A key part I see is the distribution of this generated content. You can post […]
A Beginner’s Guide: Setting Up YouTube Discovery Ads for Small Businesses
Category: Articles
I have a YouTube channel where I share HubSpot development and digital marketing tutorials. A few videos were doing pretty well, but since my channel isn’t very large, they were not getting a whole lot of views. So, I decided to experiment with YouTube in-feed discovery ads. I have run Google search ads before, but I […]