Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a […]
Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead […]
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted […]
Detroit PPC Firms: How to Find the Best Pay Per Click Company
Category: Articles
Metro Detroit, a city synonymous with innovation and resilience, is a burgeoning hub for businesses looking to expand their online presence. In this dynamic market, Pay-Per-Click (PPC) advertising has emerged as a crucial tool for driving targeted traffic and achieving measurable results. This comprehensive guide will walk you through everything you need to know about […]
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your […]
Maximize your B2B Google Ads: Smarter targeting, conversion tracking, and the power of GA4 | 3 Things Newsletter – November, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re sharing actionable insights to help you get the most out of your Google Ads campaigns. Learn why some ad formats, like Call Ads, may not be the best fit for every business and how to leverage tools like Google Analytics 4 (GA4) for advanced audience targeting […]
AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward. […]
B2B Google Ads Management Pricing in 2026: Cost Guide for Manufacturers
Category: Common Questions
Key Takeaway for B2B Marketers Bootstrap Creative charges $1,250 to $3,500 per month for flat-fee B2B Google Ads management for manufacturers — well below the $2,000 to $10,000+ typical agency retainer, or the 15% to 20% of ad spend most agencies bill. For complex technical sectors and specialized B2B manufacturer marketing strategies, the pricing model […]
How to Size an Icon in a HubSpot Module
Category: Common Questions
Customizing the size of an icon in a HubSpot module can be tricky if the module doesn’t include built-in options for resizing. While HubSpot provides some flexibility, achieving precise icon sizing often requires custom CSS, which may not be ideal for non-technical users. If you’re looking for an easier and more user-friendly solution, the Icon […]
How to Add a Border to a HubSpot Rich Text Box
Category: Common Questions
Adding a border to a rich text box in HubSpot isn’t a feature that’s supported natively. While HubSpot’s rich text editor allows for basic styling like text formatting, links, and simple alignment, more advanced design customizations, such as adding borders, require additional solutions. If you’re looking to enhance the appearance of your content with borders, […]