Does HubSpot CMS use Bootstrap?


Does HubSpot CMS use Bootstrap?

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like.

HubSpot 2 column grid (Bootstrap 2) div structure example

<div class="row-fluid ">
    <div class="span6">
            Column 1 content
    </div>
    <div class="span6">
            Column  2 content       
    </div>
</div>

So can I use Bootstrap 4 or another CSS framework like Tailwind CSS with HubSpot?

Yes, you can. The only caveat is any default modules or functionality coming from HubSpot will be written to support their internal grid system and not your custom one. So you will have to keep both. This isn’t hard to do but just something to be aware of. I have found it easier to follow HubSpot’s lead in their grid system naming and structure but then overwrite the actual code to work differently with flexbox. This way, if a client ever contacts HubSpot support, they will be able to make adjustments without having to relearn a new CSS framework. Simple systems and processes make future maintenance a lot easier.

But if you are comfortable with your build system and CSS framework, it is manageable. Here is a theme framework that is built using Bootstrap 4.

About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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