You get direct accountability, clearer communication, and long-term alignment with your business goals — not filtered through a platform interface or algorithm.

Often yes — experienced independents specialize in one stack or niche (for example, HubSpot CMS), so you get deeper, more relevant expertise than a generalist you might find via a large platform.

Rates vary based on scope and experience. For HubSpot development, you can expect $75–$150 per hour, or fixed-price project packages starting around $1,500 for a landing page or $3,000–$5,000 for a full website build. Ongoing retainers typically start around $2,000 per month for part-time support.

Both models are common. Hourly billing works well for small tweaks or ad-hoc support. For defined deliverables (like migrating a website or creating HubSpot modules), a fixed project fee provides clarity and predictable costs.

Many independents can start within a week, depending on current workload. Unlike agencies with formal onboarding queues, you typically get faster kickoff and direct scheduling with the person doing the work.

Most freelancers provide a simple service agreement covering scope, payment terms, and IP transfer. Invoices are typically issued via accounting software, payable by ACH, credit card, or PayPal. This gives you more flexibility than platform escrow systems that add fees.

Continuity is a valid concern. A good freelancer will document work, share credentials securely, and plan backups. Start with a smaller project or trial to build confidence before committing to a long-term arrangement.

Yes. Many independents offer monthly retainers for continuous HubSpot development, campaign setup, and optimization. This is ideal if you want dedicated help without the overhead of hiring an employee or signing with a large agency.

Look for proven HubSpot experience, a portfolio of similar projects, and references you can contact. A short discovery call and a small paid trial task are the best ways to test fit before larger commitments.

Use role-based permissions in HubSpot, secure password managers, and a signed agreement that transfers IP rights. These steps ensure your data and assets remain protected throughout the project.

Choose a platform for one-off micro tasks where escrow helps, or an agency when you need multiple roles (design, copy, development, QA) working in parallel. For focused HubSpot development or ongoing marketing support, an independent is usually more cost-effective and personal.