HubSpot is a content management system, or CMS, built on customer relationship management software or CRM. HubSpot is a business platform helping companies with their marketing, sales, service, and business operations. They truly embrace the concept of being the “central hub” of your business.
How is HubSpot CMS different from WordPress CMS?
WordPress is open source and can be self-hosted online HubSpot is proprietary software provided as a SaaS platform. The main benefit of HubSpot CMS is that it is integrated with your CRM, so you have one central place to create pages and see analytics on how your pages perform to generate leads. HubSpot is ideal for companies that generate leads or offer subscriptions.
How is HubSpot CMS different from Webflow or Squarespace?
Webflow, Wix, and Squarespace are similar to HubSpot in that they are not open-source and SaaS CMS platforms. They include the hosting costs and the hassle of setting things up. This is a great benefit because you can expect an optimal website performance setup to maximize speed and security. HubSpot is closer in comparison to Salesforce vs. Webflow and Squarespace website builders. HubSpot is a sales and marketing automation tool with a CMS and CRM built in. If you need a website, Webflow and Squarespace will work, but if you depend on website analytics and lead conversion tracking, HubSpot is better.
