The Definitive Guide to B2B Lead Generation with Google Ads
Category: Articles
For B2B companies, Google Ads isn’t about quick, impulsive buys; it’s about initiating valuable, long-term relationships. Because B2B sales cycles are longer and involve multiple decision-makers, your Google Ads strategy must be more nuanced and strategic than a typical consumer campaign. This definitive guide blends a foundational framework with advanced tactics to help you build […]
How to Find AEO Keywords with Google Search Console Regex
Category: Articles
If you want your website to show up in more searches, especially when people ask questions or look for quick answers, you need to understand AEO — Answer Engine Optimization — and how to find the right keywords. In this post, I’ll explain what AEO is, why it matters, and how you can use regex […]
How Much Does a B2B Website Cost in 2026? (Pricing Guide)
Category: Articles
Snapshot: How Much Does a B2B Website Cost? (2026) The cost of a B2B website redesign depends heavily on the platform, the size of the site, and the level of customization. For a professional B2B company, expect to invest between $10,000 and $50,000+. Your B2B website is not a digital brochure—it is your most important […]
How Much Does It Cost to Buy Keywords on Google? (2026 CPC)
Category: Articles
Average Cost to Buy Google Keywords in 2026 You don’t “buy” a keyword outright. You pay every time someone clicks your ad. Across all industries, the average Cost Per Click (CPC) on Google Ads is $2.00 to $4.00. However, in competitive B2B markets, a single click can cost $15 to $50+. Buying keywords on Google […]
How to Set Up Google Ads Campaigns for a Small Budget
Category: Articles
Running Google Ads doesn’t have to mean spending thousands a month. With the right structure, even a small budget can generate qualified leads. The key is focusing your spend where it matters most: demand generation, brand protection, and high-intent search. Here’s how I recommend setting up three core campaigns if you’re working with a lean […]
How to Convert Trade Show Leads Into Sales: A Practical Guide for Industrial B2B Companies
Category: Articles
Industrial Marketing & Sales Trade shows are still one of the best ways to spark qualified conversations in complex, high-consideration industrial sales. The challenge isn’t lead capture—it’s what happens next. Use this playbook to turn scanned badges into pipeline and closed-won revenue. 1) Capture Better Data at the Show A raw badge scan is rarely […]
How to Lower Your CPC in Google Ads Search Ads – Expert Guide
Category: Articles / Common Questions
Slash Your Google Ads Costs Without Losing Leads — Proven Strategies to Lower CPC and Boost ROI If you’re running Google Ads search campaigns, you already know that cost-per-click (CPC) can make or break your return on investment. High CPCs eat into your budget fast—especially if you’re in a competitive industry like legal, SaaS, or […]
How AI Leaves a Hidden Footprint in Your HTML (And How to Fix It)
Category: Articles / Common Questions
Have you ever copied and pasted AI-generated content into your website’s rich text editor? You might be unknowingly leaving behind a digital footprint that exposes your use of AI—and it’s not just about the em dashes or writing style. I recently came across a great LinkedIn post by SEO expert Bill Hartzer that dives into […]
Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025
Category: Newsletter
Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new […]
How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus, […]