How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025

Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus, there’s a quick tip to help you get even more dialed-in to your ideal customers. Let’s jump in!

Table of Contents
  1. 1 1. Check the Date on Your Blog Posts
  2. 2 2. Improve PPC Lead Quality with Ad Copy
  3. 3 3. Google’s March 2025 Core Update
  4. 4 📝 Quick Marketing Tip

1. Check the Date on Your Blog Posts

The dates displayed on your blog posts can influence click-through rates and organic traffic. Make sure you’re showing the most relevant date for your audience.

2. Improve PPC Lead Quality with Ad Copy

If you’re getting low-quality leads, ad targeting might not be the only issue—your ad copy plays a crucial role in attracting (or repelling) the right audience. In 80/20 Sales and Marketing, Perry Marshall uses the analogy of “racking the shotgun.” The sound is unmistakable to those familiar with it, instantly grabbing their attention, while others might be curious but not overly concerned.
Similarly, effective ad copy speaks directly to your ideal audience using language they instinctively recognize. When your messaging resonates on a deeper level, it naturally attracts the right people while filtering out those who aren’t a good fit.

3. Google’s March 2025 Core Update

Google rolled out a major algorithm update, which could lead to fluctuations in your search performance. Keep an eye on your search console data. If you see odd changes in your traffic this blog post will be a good place to compare notes with other marketers and also ask for help in the comments.

📝 Quick Marketing Tip

Effective digital marketing starts with understanding your ideal customer — their pain points, goals, and decision-making process (so that you can help them). Before optimizing for search engines or running ads, ensure your messaging speaks directly to the people who need your solution the most. A well-defined audience leads to stronger campaigns, better conversions, and more sustainable growth.

Here are some places to learn more about positioning: StoryBrand book, Specialization Podcast, and HubSpot personas article.
This first appeared in the March 2025 edition of my 3 Things email newsletter. Click here to subscribe to future editions.
Jacob Lett - digital marketing specialist

About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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B2B Lead Generation

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