The most important objective of website design is clear communication. A website is a medium through which communication takes place. Just like the pages are the medium for a printed book. It is very important for a web designer to consider the needs and wants of the reader. What are they looking for? What do they want to find and how can I help them find it faster? If they visit your page and then quickly go back to search results without reading, no communication happens.
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Ways an effective website can improve clear communication
- Clear and concise writing so things are easy to find and understand.
- Clean page layout without clutter and distractions. What do you want the reader to read first, second, third, etc.
- What should the reader do after reading your article? What would help them further in understanding?
- Lastly, is the text readable and do your graphics support what you are trying to communicate?
