The most important objective of website design is clear communication. A website is a medium through which communication takes place. Just like the pages are the medium for a printed book. It is very important for a web designer to consider the needs and wants of the reader. What are they looking for? What do they want to find and how can I help them find it faster? If they visit your page and then quickly go back to search results without reading, no communication happens.
Ways an effective website can improve clear communication
- Clear and concise writing so things are easy to find and understand.
- Clean page layout without clutter and distractions. What do you want the reader to read first, second, third, etc.
- What should the reader do after reading your article? What would help them further in understanding?
- Lastly, is the text readable and do your graphics support what you are trying to communicate?