Why Is Responsive Web Design Good?


I believe responsive web design is good because it solves the mobile friendly website challenge in the least amount of time/cost.

  • One stylesheet for all devices
  • Can be setup by one designer/developer
  • Easy to maintain and update
  • Less expensive – Does not require server side device detection or complicated mobile app programming
  • Does not require mobile app marketing to educate people to download your app : (
  • If you want to share a link to your site you share your domain name. Sharing apps is not that easy.

Cons

  • Hard to test across all devices and breakpoints
  • If not done properly, can cause mobile sites to load slowly due to high resolution images for desktops
  • If you are an older developer going from desktop first to mobile first it can be a learning curve to learn the new workflow
  • Hard for content authors to write text mobile-first. So you often have to display a page of text on an itty mobile device : (

About the Author

Jacob Lett (Jake) is the founder of Bootstrap Creative, a B2B marketing consultancy specializing in manufacturers and industrial companies. A HubSpot-certified CMS developer, SEO, Answer Engine Optimization (AEO), and RevOps professional, he helps B2B companies improve their websites, search visibility, HubSpot systems, and Google Ads campaigns to generate more qualified leads and RFQs. With over a decade of hands-on experience, he acts as a direct partner for companies seeking measurable ROI from their marketing investment.



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