Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent tool for ABM. Plus, I’ll share a quick marketing tip on making your website more buyer-friendly. Let’s dive in!
1. How to Track Bing Ads Keyword Performance in GA4
2. Maximize Your Google Ads Remarketing Campaigns
Remarketing can be tricky, but this article covers best practices to improve campaign effectiveness. If you are new to running display campaigns, make sure you consistently monitor “where your ads are shown” to make sure you are not paying for low-quality traffic sources.
