What’s the Most Important Objective of Website Design?


What’s the Most Important Objective of Website Design?

The most important objective of website design is clear communication. A website is a medium through which communication takes place. Just like the pages are the medium for a printed book. It is very important for a web designer to consider the needs and wants of the reader. What are they looking for? What do they want to find and how can I help them find it faster? If they visit your page and then quickly go back to search results without reading, no communication happens.

Ways an effective website can improve clear communication

  1. Clear and concise writing so things are easy to find and understand.
  2. Clean page layout without clutter and distractions. What do you want the reader to read first, second, third, etc.
  3. What should the reader do after reading your article? What would help them further in understanding?
  4. Lastly, is the text readable and do your graphics support what you are trying to communicate?

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About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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