How to track Google Ads Conversions with a JavaScript Application?


How to track Google Ads Conversions with a JavaScript Application?

I recently ran into an issue tracking Google Ads conversions with imported Google Analytics Goals. I was using a destination goal for a thank you page. This was setup properly but the website was using JavaScript to change the url destination and so did not refresh the page. This prevented the goal from running even though the user was hitting the destination url.

The solution was to fire this event each time your route changes in your JS app. Then create Google Analytics goals based off these events.

gtag('event', 'pageview', {
    'event_category': 'js app',
    'event_label': window.location.pathname
});

 


About the Author

Jacob Lett (Jake) is the founder of Bootstrap Creative, a B2B marketing consultancy specializing in manufacturers and industrial companies. A HubSpot-certified CMS developer, SEO, Answer Engine Optimization (AEO), and RevOps professional, he helps B2B companies improve their websites, search visibility, HubSpot systems, and Google Ads campaigns to generate more qualified leads and RFQs. With over a decade of hands-on experience, he acts as a direct partner for companies seeking measurable ROI from their marketing investment.



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