Posts Tagged: B2B Marketing - Page 10
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Join My Email NewsletterInbound Marketing is Just Like Gardening
Category: Articles
What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be […]
According to HubSpot, What is the First Stage Action of Inbound Marketing?
Category: Common Questions
Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.
25+ Questions to Ask When Redesigning Your Business Website
Category: Common Questions
A website created by a page builder service like Godaddy, Wix, WordPress, or Squarespace are a dime a dozen. But a lead-generating website is a rare jewel. Strategically built websites help you generate new business and communicate your brand story. Below is a list of common questions to ask before redesigning your business website. List […]
How to Increase Your Businesses Online Search Visibility & Local SEO
Category: Tutorials
Every business wants to be found online. Having a professional website is a good starting point but you also need to be found on search engines, maps, voice search like Alexa, and business review sites like Yelp. Below is a list of websites every business should be listed on. If you have just one business […]
HubSpot vs MailChimp vs Moosend – Review & Comparison
Category: Articles
The main difference between HubSpot, MailChimp, and Moosend is what other functionality you want to have added to it. Also, you need to consider how robust the marketing automation builder needs to be for your business. If you are sending a lot of email with a small to medium sized team, HubSpot is a great […]
What is Jobs Theory and How Does it Apply to HubSpot?
Category: Common Questions
Jobs theory also called Jobs to Be Done Theory was created by Strategyn to help businesses try and understand reasons why someone would buy their product service. “People do not want a quarter-inch drill, they want a quarter inch hole.” “Sell the sizzle and not the steak.” What is Jobs Theory? Jobs to be done […]
10 Ways to Bootstrap an eCommerce Business
Category: Articles
The Bootstrap Creative Manifesto Before we begin talking about how to bootstrap your creative business lets first define what bootstrapping is. Bootstrapping is relying on your own resources (time and money) to start and run your business instead of getting a loan or outside investment. This allows you to start a business with lower risks and […]
How do I design and build a industrial website?
Category: Common Questions
Building an industrial website is one of the greatest experiences. It is a convergence of creativity, technology, and service. So congratulations on embarking on the journey. Below is a very high level look at the 3 major steps. If you have questions, please let me know. Creativity Before you start building you need a plan […]
3 Ways to Save Money on Google Ads Display Campaigns
Category: Articles
On average, website visitors stay on your site for 15 seconds or less. Remarketing ads give you an opportunity to remind past visitors of pages you want them to see in hopes of continuing the conversation. In running Google Display campaigns I have found some common default settings that can waste a lot of money […]
5 Things Businesses Should Consider Before a Website Redesign
Category: Articles
Think about all of the things you look at every day: websites, movies, billboards, menus, youtube videos… Your eyes and brain are constantly absorbing information. All of this visual content is influencing your frame of reference. Some streams of images are more powerful and persistent than others. Take for example your computer, you could easily […]