Is Your Michigan Business Maximizing Its Most Valuable Digital Asset?
Or do you know you should be—but just don’t have the time or resources to make it happen?
Your website is more than just a digital brochure—it’s your 24/7 sales rep, customer service tool, and lead generation engine. When optimized effectively, your site attracts buyers in Metro Detroit, Ann Arbor, Grand Rapids, and beyond—people already searching for the solutions you offer.
But when Michigan customers search online, will they find you?If your site isn’t visible or helpful, you’re losing valuable opportunities to competitors—many of them right here in Michigan.
With digital marketing and SEO tailored to Michigan’s unique business landscape, I make sure your website guides local prospects with the insights and benefits they need to choose your business.
Your website is a strategic investment. When done right, it drives leads, increases revenue, and delivers a measurable return on investment (ROI).
Your website is a marketing, sales, and customer service tool which requires investment to maximize the ROI.
How I Can Help Your Business Grow
1. Generate More Business:
- Attract higher-quality traffic to your website.
- Increase calls and RFQs.
2. Be Found by the Right People:
3. Make Buying Easier:
- Ensure your site is mobile-friendly and user-friendly.
- Streamline lead generation and improve form conversions.
4. Support Your Sales Team:
- Answer common questions directly on your website.
- Provide targeted collateral to close deals faster.
5. Optimize Your Marketing Efforts:
- Develop content to improve Google rankings.
- Design pre- and post-trade show email campaigns.
- Identify target accounts and create tailored materials.
6. Gain an Objective Perspective:
- Get insights from someone outside your internal processes.
- Develop and execute a measurable plan focused on customer acquisition.
Your website should be working harder for your business. Let’s make that happen.
Step-by-Step Process for Digital Marketing Success
Marketing Vision Framework
Maximizing the return on your marketing investment through continuous improvement.
- Plan: Identify an opportunity and plan for change.
- Do: Implement the change on a small scale.
- Check: Use data to analyze the results of the change and determine whether it made a difference.
- Act: If the change was successful, implement it on a wider scale and continuously assess your results. If the change did not work, begin the cycle again.
In my experience working with marketers or manufacturing owners, the Plan, Do, Check, and Act stages are often ignored or done poorly. Marketing is often overwhelmed by tactics and implementation and unable to reflect on their performance and make adjustments if needed. This analysis and documentation are extremely important in making improvement gains and avoiding repeating the same mistakes.
Industry-Specific Digital Marketing Solutions for B2B Companies
- Manufacturing
- Building Material Manufacturers
- Metal Fabricators
- OEM Suppliers
- Medical Device Companies
- Professional Services
B2B Digital Marketing Services
What Clients Say About My Digital Marketing Consulting Services
Exceeding Expectations: Collaboration and Technical Excellence with Bootstrap Creative
Jake Lett is a HubSpot-certified digital marketing specialist with extensive experience in inbound marketing, SEO, web development, and web design. He has a proven track record in optimizing websites for better performance and user experience, leading marketing automation projects, and driving growth through data-driven strategies. Clients include large B2B companies and professional service companies looking to increase leads and sales. Jake Lett is skilled in digital marketing strategy, conversion rate optimization, and various web technologies.Henderson, E., Consumer Services
Fast and professional
Jake was able to take a mega-menu we developed in Webflow and incorporate it into our HubSpot templates. He was responsive, friendly, and did we needed without issue. Ferguson, J., Finance & Insurance
Speedy, methodical and helpful CMS expertise!
I found Jacob in the HubSpot Community whilst looking for help with a CMS issue, so took a look at Bootstrap Creative’s YouTube channel – thought he’d be able to help me with a custom Quote template issue that had been bugging me (and needed resolving fast). Thankfully Jacob clearly knows CMS inside out, so we found a solution quickly. I won’t hesitate to contact Jacob for future help with CMS questions/queries. Hunt, V., Consulting/Advisory
Transparent Pricing Options for Every Project
My rates are less than an agency but more than a junior or offshore developer. Unlike other freelancers, I provide a satisfaction guarantee on my work. If you are unhappy with my services you can request a refund. Typical engagements are in the $5,000 – $10,000 range.
Budget-Friendly Packages for Small Projects
I do not bill hourly but offer fixed-price bids.
Scope-Defined Solutions for Large Projects
I can provide you with a flat project fee and proposal. This way, you know what you are paying up front, and you don’t have surprises or have to buy more hours later.
Flexible Plans for Evolving Business Needs
I offer a $1,000 paid project discovery service to help you define a scope. This will act as a roadmap for us to follow to provide an accurate cost estimate.
About Jake Lett
Jake Lett is a HubSpot-certified digital marketing specialist with a passion for helping businesses grow. With expertise in inbound marketing, SEO, web development, and web design, Jake has a proven track record of optimizing websites to deliver exceptional performance and user experiences.
He has successfully led marketing automation projects, implemented data-driven strategies, and driven measurable growth for large B2B companies and professional service firms. His skills in digital marketing strategy, conversion rate optimization, and cutting-edge web technologies make him a trusted partner for businesses looking to increase leads, sales, and ROI.
Jake’s mission is simple: to help you turn your website into a powerful tool for growth and success.
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