Managing your marketing contacts in HubSpot is crucial for keeping costs under control. If you’re not careful, your contact count can grow beyond your pricing tier, leading to unexpected charges. The good news? With a few simple strategies, you can prevent your costs from increasing while keeping your marketing campaigns running smoothly.
1. Only Mark Contacts as Marketing When Necessary
HubSpot charges you based on marketing contacts—those you actively send emails to. Regularly review your list and set non-engaged or irrelevant contacts as non-marketing to avoid unnecessary costs. Learn how to update contact status here.
2. Automatically Set New Contacts as Non-Marketing
If you’re generating leads through forms, chatbots, or integrations, make sure new contacts default to non-marketing unless they meet specific criteria. You can do this using workflows or manual reviews. See how to automate this process.
3. Regularly Clean Your Database
Old, inactive, or duplicate contacts can inflate your list. Schedule regular cleanups to delete or downgrade non-engaged contacts. HubSpot’s list segmentation tools can help you identify these. Here’s how to clean your list effectively.
4. Use Lists to Monitor Marketing Contact Limits
Create a marketing contact limit list to track how close you are to your tier’s threshold. This helps you proactively manage your contact count before an increase occurs.
5. Leverage HubSpot’s Marketing Contact Reports
Use built-in reports to see trends in your contact growth. If you notice a spike, investigate which sources are adding the most contacts and adjust your strategy accordingly.
Keep Your Costs in Check
By managing your marketing contacts wisely, you can prevent your HubSpot pricing from increasing unnecessarily. Regularly review your list, set smart automation rules, and clean up inactive contacts. Need help optimizing your HubSpot setup? Let’s chat!
