Short answer: A professional B2B website typically costs between $10,000–$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement.
How Much You Should Budget for Leads & Growth
1. Clear, direct answer
Here are common price ranges for B2B website projects:
- Basic marketing site (10–20 pages): $10,000–$20,000
- Mid-sized site (20–50 pages with CMS): $20,000–$40,000
- Advanced site (50+ pages, HubSpot CMS, custom modules, gated content): $40,000–$75,000+
2. What drives the cost?
- Scope & size: Number of pages, page templates, and content types.
- CMS platform: WordPress may cost less, while HubSpot CMS offers built-in marketing automation but higher build cost.
- Design: Custom UX/UI, brand alignment, and responsive design increase price.
- Functionality: Features like resource centers, calculators, lead capture forms, and integrations add to cost.
- Content migration: Moving large volumes of existing content requires time and budget.
3. Alternative approaches & perspectives
- Template-driven build: Faster and cheaper, but less differentiation.
- Phased approach: Launch a core site first, then add advanced features later.
- HubSpot CMS vs. WordPress: HubSpot provides marketing automation and CRM integration out-of-the-box, while WordPress has lower upfront costs but often needs plugins and maintenance.
- Ongoing optimization: Budget not only for the build but also for testing and improving conversion performance over time.
4. Practical action plan (checklist)
- Define your business goals: brand credibility, lead generation, or sales enablement.
- Decide on platform: WordPress, HubSpot CMS, or another enterprise CMS.
- Outline must-have features: gated content, forms, calculators, resource libraries, or integrations.
- Plan for content: what will be migrated, rewritten, or newly created.
- Request a cost estimate or site review to compare options before committing budget.
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Why I offer a free review or cost analysis
I specialize in building B2B websites that generate leads. My free review identifies gaps holding your site back from converting visitors. If you’re planning a new site, my cost analysis gives you a realistic range for design, CMS development, and integrations so you can budget with confidence.
If you’d like me to review your current site or provide a cost analysis for your new B2B website, click here to request it.
