What is Visual Hierarchy in Web Design and Why is it Important?

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When designing a page layout it is important to consider the overall visual hierarchy of the page. In other words, what grabs your eye first, second, third?

What are the goals of the page and how can you make those goals easier to achieve? Your design can use size, color, position, and proximity to define a hierarchy of information on a page.

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Written by: Jacob Lett - Jacob is an experienced website designer and developer who specializes in building HubSpot CMS themes. He helps Industrial companies optimize and leverage their website for awareness, lead generation, and branding.
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