What is Visual Hierarchy in Web Design and Why is it Important?

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When designing a page layout it is important to consider the overall visual hierarchy of the page. In other words, what grabs your eye first, second, third?

What are the goals of the page and how can you make those goals easier to achieve? Your design can use size, color, position, and proximity to define a hierarchy of information on a page.


Written by: Jacob Lett, a website designer & developer who creates HubSpot CMS themes and writes web design & marketing books to help marketers, designers, and web developers grow their businesses. This blog is my own personal journal and source to help others through some challenges I have faced.
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