What is Visual Hierarchy in Web Design and Why is it Important?

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When designing a page layout it is important to consider the overall visual hierarchy of the page. In other words, what grabs your eye first, second, third?

What are the goals of the page and how can you make those goals easier to achieve? Your design can use size, color, position, and proximity to define a hierarchy of information on a page.



Written by: Jacob Lett - Jacob is a HubSpot CMS designer & developer who helps B2B businesses grow their revenue. Unlike his competitors, he focuses on small and consistent website design changes to increase results. He recently created the Industrial HubSpot Theme to help manufacturers quickly build their website on the HubSpot CMS platform. Connect on LinkedIn
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