What is Visual Hierarchy in Web Design and Why is it Important?


When designing a page layout it is important to consider the overall visual hierarchy of the page. In other words, what grabs your eye first, second, third?

What are the goals of the page and how can you make those goals easier to achieve? Your design can use size, color, position, and proximity to define a hierarchy of information on a page.


About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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