What is Visual Hierarchy in Web Design and Why is it Important?


When designing a page layout it is important to consider the overall visual hierarchy of the page. In other words, what grabs your eye first, second, third?

What are the goals of the page and how can you make those goals easier to achieve? Your design can use size, color, position, and proximity to define a hierarchy of information on a page.



Written by: Jake Lett
Jake Lett is a results-driven B2B marketing consultant with 15+ years of experience helping businesses boost online visibility, generate qualified leads, and increase sales. Specializing in SEO, HubSpot, and PPC campaign management, Jake leverages proven strategies to deliver measurable growth. As a Certified Google Ads Specialist and HubSpot Developer, he is committed to driving impactful results for his clients.

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