What Does HubSpot SCOPE Acronym Mean?

Category: Common Questions

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

Category: Common Questions

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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How to Remove HubSpot CTA Button Strings in HubSpot to WordPress Migration

Category: Code Snippets

When migrating a HubSpot blog to WordPress or another CMS you will often find text strings in your articles that look like this {{cta(‘4cdfhg-a57e-dfh-dfh-5c6dfhgdfhdfgc’,’justifycenter’)}} Most likely you are going to replace those with a new button pointing to a landing page but that takes time to update. Also doing a database find and replace would work… Read more »

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According to HubSpot, What is the First Stage Action of Inbound Marketing?

Category: Common Questions

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Where can you view all of your downloaded HubSpot templates and modules?

Category: Common Questions

If you download a HubSpot theme or module from their marketplace there is a spot for you to manage these assets. You can update them, reinstall, or write a review. Below are two ways to find this purchase management panel Option 1 – HubSpot Asset Marketplace Homepage Visit the HubSpot marketplace homepage and click the… Read more »

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Comprehensive HubSpot CMS Review vs. WordPress

Category: Common Questions

One of the most critical decisions for a business is where to host its website, and a CMS or content management system is a crucial component. Some companies with an internal IT team prefer to self-host their CMS using open-source software like WordPress because they require higher-level security or business integrations. However, a growing trend… Read more »

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Embed HubSpot Form in WordPress, Customize CSS, and Hide Fieldset Margins on Hidden Fields [code snippet]

Category: Code Snippets

When you embed a HubSpot form on an external site you can add css: ‘ ‘ to the embed code to remove the default form styles. If you have hidden fields the fieldset could have a margin or padding applied from your website stylesheet. This is common because you want a fieldset to have some… Read more »

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How to Remove Default HubSpot CTA Styles

Category: Code Snippets

HubSpot allows marketers to create custom styled CTA buttons. This can be a problem if you have a large team who may not know how to follow brand guidelines. This creative freedom can make buttons look inconsistent across your website. You could educate all of your users to never create custom styles. Or you could… Read more »

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HubSpot CMS Site Search Input Module Override

Category: Code Snippets

HubSpot provides a default module to perform a site search. By default it searches website pages and blog posts. But what if you want to override this and only search blog posts? Below is an embed snippet to help you do just that.

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