Why Is Responsive Web Design Good?


I believe responsive web design is good because it solves the mobile friendly website challenge in the least amount of time/cost.

  • One stylesheet for all devices
  • Can be setup by one designer/developer
  • Easy to maintain and update
  • Less expensive – Does not require server side device detection or complicated mobile app programming
  • Does not require mobile app marketing to educate people to download your app : (
  • If you want to share a link to your site you share your domain name. Sharing apps is not that easy.

Cons

  • Hard to test across all devices and breakpoints
  • If not done properly, can cause mobile sites to load slowly due to high resolution images for desktops
  • If you are an older developer going from desktop first to mobile first it can be a learning curve to learn the new workflow
  • Hard for content authors to write text mobile-first. So you often have to display a page of text on an itty mobile device : (

About the Author

Jacob Lett is the founder of Bootstrap Creative, a digital marketing consultancy that helps Michigan manufacturers generate qualified leads through HubSpot, technical SEO, and Google Ads. With over a decade of hands-on experience, he acts as a direct partner for B2B companies seeking measurable ROI from their marketing investment.



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