How to track Google Ads Conversions with a JavaScript Application?


How to track Google Ads Conversions with a JavaScript Application?

I recently ran into an issue tracking Google Ads conversions with imported Google Analytics Goals. I was using a destination goal for a thank you page. This was setup properly but the website was using JavaScript to change the url destination and so did not refresh the page. This prevented the goal from running even though the user was hitting the destination url.

The solution was to fire this event each time your route changes in your JS app. Then create Google Analytics goals based off these events.

gtag('event', 'pageview', {
    'event_category': 'js app',
    'event_label': window.location.pathname
});

 


About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



Related posts

Tags:

Want to Get Email Updates of New Articles?

Join My Email Newsletter