Posts Tagged: B2B Lead Generation
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Join My Email NewsletterHow to Find AEO Keywords with Google Search Console Regex
Category: Articles
If you want your website to show up in more searches, especially when people ask questions or look for quick answers, you need to understand AEO — Answer Engine Optimization — and how to find the right keywords. In this post, I’ll explain what AEO is, why it matters, and how you can use regex… Read more »
B2B Website Development Cost
Category: Articles
Short answer: A professional B2B website typically costs between $10,000–$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement…. Read more »
How Much Does It Cost to Buy Keywords on Google? (2026 CPC)
Category: Articles
Last Updated: January 2026 | Data Source: Aggregated B2B Campaign Benchmarks Short Answer: How much do Google Keywords Cost? For most B2B companies, the average cost per click (CPC) on Google Ads is $2.00–$15.00. However, highly competitive industries like SaaS or Legal often see costs exceeding $50+ per click. See the breakdown by industry below:… Read more »
How to Convert Trade Show Leads Into Sales: A Practical Guide for Industrial B2B Companies
Category: Articles
Industrial Marketing & Sales Trade shows are still one of the best ways to spark qualified conversations in complex, high-consideration industrial sales. The challenge isn’t lead capture—it’s what happens next. Use this playbook to turn scanned badges into pipeline and closed-won revenue. 1) Capture Better Data at the Show A raw badge scan is rarely… Read more »
How to Lower Your CPC in Google Ads Search Ads – Expert Guide
Category: Articles / Common Questions
Slash Your Google Ads Costs Without Losing Leads — Proven Strategies to Lower CPC and Boost ROI If you’re running Google Ads search campaigns, you already know that cost-per-click (CPC) can make or break your return on investment. High CPCs eat into your budget fast—especially if you’re in a competitive industry like legal, SaaS, or… Read more »
Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025
Category: Newsletter
Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new… Read more »
How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025
Category: Newsletter
Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »
Is It a Good Idea to Host Your Website on HubSpot CMS? A Complete Guide
Category: Articles
When choosing a website hosting platform, business owners and marketers often ask: Is HubSpot a good place to host my website? With so many content management systems (CMS) and hosting options available, it’s important to weigh the pros and cons before making a decision. In this guide, we’ll explore the benefits and potential drawbacks of… Read more »
Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »