Product Schema for B2B Products that Require Requesting a Quote [HubSpot CMS Code]


Product Schema for B2B Products that Require Requesting a Quote [HubSpot CMS Code]

As HubSpot CMS developers, enhancing your page’s SEO and visibility in search engines is key. One way to do this is by adding structured data markup using JSON-LD. Here’s a quick snippet you can use to add structured data for a product on your HubSpot page:

Change “b2bcompany” to your specific company name and domain name.

   {% require_head %}
        <script type="application/ld+json">
        {
          "@context": "http://schema.org",
          "@type": "Product",
          "name": "{{ module.title }}",
          "description": "{{ content.meta_description }}",
          "image": "{{ module.product_image.src|escape_url }}",
          "brand": {
            "@type": "Brand",
            "name": "b2bcompany"
          },
          "offers": {
            "@type": "Offer",
            "url": "{{ request }} ",
            "priceCurrency": "USD",
            "price": "0",
            "priceSpecification": {
              "@type": "PriceSpecification",
              "priceCurrency": "USD",
              "price": "0",
              "valueAddedTaxIncluded": "false"
            },
            "eligibleRegion": {
              "@type": "Place",
              "name": "Global"
            },
            "seller": {
              "@type": "Organization",
              "name": "b2bcompany"
            }
          },
          "additionalType": "http://schema.org/Offer",
          "potentialAction": {
            "@type": "Action",
            "name": "Request a Quote",
            "target": "https://www.b2bcompany.com/rfq"
          }
        }
        </script>
    {% end_require_head %}  

About the Author

Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.

Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.



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