Short answer: For most B2B companies the average cost to buy keywords on Google Ads is typically $2–$15 per click, with highly competitive enterprise or legal/software keywords commonly reaching $50+ per click. What matters more than raw CPC is whether those clicks become qualified leads and revenue — I can review your account or run a CPC cost analysis so you know the real cost of a lead for your business.
1. Clear, direct answer
Keyword prices vary by industry, keyword intent, and geography. Typical B2B ranges:
- Low–mid competition B2B: $2–$8 per click
- Mid competition B2B: $8–$15 per click
- High competition / enterprise keywords: $15–$50+ per click
But CPC is only part of the picture — conversion rate and lead value determine whether those clicks are profitable.
2. Brief reasoning & assumptions
How I arrived at that range and what I assume:
- Competition & intent: Commercial-intent keywords cost more because many advertisers bid on them.
- Location: U.S. and large metro targeting raises CPCs versus smaller regions.
- Industry examples: Software, financial services, and legal terms sit at the high end; specialized industrial keywords are often lower.
- Quality & structure: Well-organized campaigns, tight match types, negative keywords, and good landing pages improve Quality Score and reduce CPC.
3. Alternative approaches & perspectives
- Focus on cost-per-lead (CPL), not CPC: Lower CPCs that don’t convert are worse than higher CPCs that produce qualified leads.
- Use targeted long-tail keywords: Longer, specific phrases are cheaper and more likely to convert for B2B buying intent.
- Test account adjustments: Try tighter keyword match types, landing page variants, and remarketing to improve ROI before increasing budget.
- Consider other channels: LinkedIn or niche trade publications can complement Google Ads for high-value B2B leads, though they have different cost structures.
4. Practical action plan (checklist)
- Decide: do you want a free account review (if you have an account) or a CPC cost analysis using Keyword Planner (if you’re new)?
- Share access or target keywords/industries (I only need view access for a review; for CPC analysis tell me target locations and product/service keywords).
- I run Keyword Planner and account audit, and give you: estimated CPC ranges, projected CPLs, and 3 prioritized fixes to lower wasted spend.
- Implement 1–3 quick wins (negative keywords, landing page tweaks, conversion tracking) and re-measure after 2–4 weeks.
Request a free Google Ads review
or
Why I offer a free review or CPC analysis
I focus on turning wasted clicks into qualified leads. My free review identifies where your budget leaks (poor match types, missing negatives, broken tracking, weak landing pages). If you’re new to Google Ads, my CPC cost analysis uses Google Keyword Planner to give a realistic budget and expected CPLs for your industry and geography.
If you want me to run a free review or CPC analysis, click here to request it and include either your Google Ads account ID (for reviews) or target keywords/locations (for CPC analysis).
