The challenge
Competitors were siphoning search traffic and dominating paid ad placements. Existing campaigns wasted budget on unqualified mobile application clicks.
Inconsistent tracking across platforms obscured actual conversion data and campaign return on investment.
What I did
- Reallocated spend to high-intent search terms and launched conversion-focused remarketing.
- Built dedicated landing pages with parameter tracking to capture lead intent.
- Promoted a clinical guide to existing contacts to generate low-cost leads.
Results in detail (90-day highlights)
- +150% total conversions. Total campaign conversions grew from a baseline of 26 to 65 total actions.
- -49% cost per lead. Average cost per conversion dropped from $171 to $88 while lead volume grew.
- +76% organic search clicks. Organic search clicks increased following technical website performance optimizations.
Tools used: Google Ads, SEO and HubSpot.