HubSpot CMS Certified Developer

Custom HubSpot CMS Themes and Modules



Work with a Certified HubSpot Developer Who’s Also a Designer

Ready to take your site to the next level? As a certified HubSpot CMS developer, I specialize in transforming websites into stunning, professional showcases that align with your brand. Whether it’s a complete overhaul or key tweaks, I’ll craft a tailored solution just for you.

With a sharp focus on clean design and seamless functionality, I’ll help you create a powerful online presence that captivates visitors and drives results. Let’s work together to elevate your brand and make a lasting impact.

You Don’t Need Another Upwork HubSpot Freelancer. You Need a Trusted Partner.

The typical Upwork freelancer completes a task, sends an invoice, and disappears. I operate differently. Whether we work together on a single project or for years to come, my goal is the same: to act as your dedicated partner.

I pay close attention to your lead generation, conversion rates, and return on investment, building every component to drive results. You are not hiring a temporary coder; you are gaining an expert in HubSpot, design, and SEO. I am here to build tools and solutions to grow your business.

Please email me if you have a question or if you need help creating a custom template for your business. I am here to help!

Jake Lett
View LinkedIn Profile

Past Projects

Find my work in the HubSpot Template Marketplace

HubSpot Academy Certifications

Freelance HubSpot CMS Developer, Designer & Consultant

Hire a Freelance HubSpot CMS Developer & Website Designer

View Work Samples PDF Email Me (586) 894-8024

HubSpot Development Services

  • Custom HubSpot Themes
  • HubSpot CMS Development
  • HubSpot Modules
  • HubSpot CRM Customization
  • HubSpot Workflow Automation
  • HubSpot Website Migration
  • HubSpot SEO Optimization
  • HubSpot Technical Consulting

Who I Work Best With

  • B2B manufacturers
  • CNC machine shops
  • Metal fabricators
  • Industrial distributors
  • OEM suppliers
  • Engineering firms
  • B2B Professional Services

Why Work With Jake Lett Instead of a Typical Freelancer?

What Matters Typical Upwork Freelancer Jake Lett
HubSpot Expertise May know general web development but limited HubSpot experience. Certified HubSpot CMS Developer with years of hands-on HubSpot experience.
Design + Development Often specializes in either design or coding. Hybrid designer and developer with expertise in both disciplines.
Business Strategy Focused on completing tasks. Focused on generating leads, improving conversions, and supporting business growth.
Communication Can vary significantly depending on experience, language, and time zone. Direct communication with the person doing the work from start to finish.
Project Ownership Completes assigned work and moves on. Acts as a long-term partner invested in your success.
SEO Knowledge Often limited or outsourced. Technical SEO, content strategy, and AI search visibility expertise included.
Lead Generation Experience Usually focused on implementation only. Experience with HubSpot, Google Ads, SEO, and conversion optimization.
HubSpot Marketplace Experience Rarely has published marketplace products. Creator of HubSpot themes and modules used by businesses worldwide.
Pricing Lower upfront rates but often requires additional oversight and revisions. Higher value through expertise, efficiency, and strategic guidance.
Accountability Platform ratings and reviews. Established business, public portfolio, testimonials, and long-term client relationships.

The Bottom Line: If you only need someone to complete a task, a freelancer marketplace may work. If you want a HubSpot expert who can help with strategy, design, development, SEO, lead generation, and long-term growth, I provide significantly more value than a typical freelancer.

Why Choose Me as Your Strategic Partner Over a Typical Freelancer?

Certified HubSpot Developer & Designer

With a formal degree in Graphic Design and an official HubSpot Developer Certification, I provide solutions that are not only visually professional but also technically sound and built to best practices.

Trusted by the HubSpot Community

Beyond freelance projects, I have developed multiple successful themes and modules available in the official HubSpot Marketplace, trusted by hundreds of users to build and grow their websites.

Fortune 500 & Agency Experience

Having served as a Senior Web Designer for a major bank and digital marketing manager for a large manufacturer, I bring a level of professionalism and focus on business ROI that a typical freelancer simply can't match.

"Hiring a cheap developer to build your website often costs more in the long run. According to IBM, resolving a usability or coding problem post-launch is 100 times more expensive than addressing it during the design phase. Conversely, strategic web design drives massive business value. Forrester Research found that every dollar invested in professional UX and UI design yields a $100 return—an ROI of 9,900%. You don't just need a coder; you need a strategic partner who builds high-converting business tools."


HubSpot Development Services

Ways I can help you and your business grow

  • HubSpot Website & UX Design

    Your website should be your best salesperson. I design intuitive, user-centric HubSpot sites that not only look stunning but are strategically engineered to convert visitors into customers.

  • Custom HubSpot Development

    Gain full control of your digital presence. I develop flexible, custom HubSpot themes and modules designed for your specific needs, ensuring your brand stands out and your team can manage content with ease.

  • Custom HubSpot Sales Quote and Proposal Templates

    Close deals faster with polished, professional quotes. I design and build custom HubSpot quote templates that streamline your sales process, perfectly reflect your brand, and empower your team to send accurate proposals in minutes.

  • HubSpot Workflow & Process Automation

    Stop wasting time on repetitive tasks. I design and implement intelligent HubSpot workflows that automate your marketing and sales processes, from lead routing to data syncing, so your team can focus on what matters most: growing your business.

Additional Marketing Services

  • HubSpot SEO Optimization

    Rank higher and attract more organic traffic. I optimize your HubSpot site to capture the attention of search engines and your ideal customers.

  • Google Ads Management

    Drive immediate, qualified leads with targeted Google Ads. I build and manage campaigns that connect with high-intent customers and deliver a clear return on investment.

  • Marketing Graphic Design

    Capture attention with stunning marketing visuals. From compelling eBooks to shareable social graphics, I create custom designs that make your brand stand out.


Why Choose Jake Lett for Your HubSpot CMS Development?

I think through your business objectives and present creative solutions to achieve the outcomes you desire. In addition to the web design, I can help build the page, optimize it for SEO, and provide various designs for conversion split testing. View Rates

Do you have a project you need help with?

Email Me (586) 894-8024

Pricing and Rates

My rates are less than an agency but more than a junior or offshore developer. Unlike other freelancers, I provide a satisfaction guarantee on my work. If you are unhappy with my services you can request a refund.

How My Rates Compare to Other Freelance HubSpot Developers

  • $ junior developer or offshore - more errors, back and forth, and time wasted.
  • $$ Jake Lett - a good value because I am highly skilled with less overhead than a HubSpot agency. In addition all of the work is done by me unlike agencies who often pass work to less experienced employees.
  • $$$+ Inbound Marketing Agency - more meetings, overhead, and layers.

For Small Projects

I offer clear, fixed pricing for smaller tasks. You get a single, upfront cost with no surprises or hourly billing.

For Defined Projects

You'll receive a detailed proposal with a flat project fee. This guarantees your budget is locked in, eliminating the risk of unexpected costs.

For Evolving Projects

For projects without a defined scope, we can begin with a $1,000 Project Discovery. We'll collaborate to create a strategic roadmap, giving you a clear plan and an accurate cost estimate.

For ongoing development support

Gain dedicated, expert support without the overhead of a full-time hire. My monthly retainers are a cost-effective solution for continuous maintenance and development.

View Ongoing Service Plans

Get Custom Pricing for Your Project

Email Me (586) 894-8024

Bootstrap Creative provides freelance HubSpot CMS development and B2B web design services. Jake Lett, a certified HubSpot developer and UI/UX designer based in Detroit, Michigan, builds custom HubSpot themes, modules, and sales quote templates to increase website conversion rates and generate B2B leads.

Service at a Glance

Frequently Asked Questions About Hiring a Freelance HubSpot Developer

How much do the best freelance HubSpot developers charge?

Freelance HubSpot developer hourly rates typically are in the $75-$300 range if you are hiring someone in USA or Europe. Lower rates can be found using sites like Upwork but have their challenges working with different cultures, languages, and time zones.

If you hire an inbound marketing agency or HubSpot development agency, hourly rates are likely in the $200-$400+ range. The hourly rate depends on your specific project requirements.

If you work with me, I do not charge an hourly rate but instead, provide you a proposal of various ways we could work together. The options could either be a fixed price or a monthly retainer fee. This way you and your accounting team know the costs up front and there are no change orders or need to buy more hours.

How Can Hiring a Freelance HubSpot Developer Save You Money?

If you are building a new custom HubSpot theme for a blog or website you can expect to pay $5,000 - $20,000 depending on the scope of your project. For a custom HubSpot module or landing page template, you can expect to pay $1,000 - $6,000. If you are on a tight budget and looking for ways to reduce the cost of custom HubSpot development, I recommend looking into marketplace themes and modules or a monthly HubSpot developer subscription plan to improve your site over time.

What should you look for when hiring the best freelance HubSpot developer?

The HubSpot CMS has a certain way of doing things and so you need to hire a HubSpot developer that knows how to write HubL and create themes to work with the HubSpot CRM. This is a specialized skillset so finding a resource can be more difficult than a PHP WordPress developer. But this specializing has its benefits because they are not just building a website but a business tool to help your business grow long term.

What Is the Cost of Hiring a Freelance HubSpot Consultant?

A HubSpot consultant is someone who can listen to your list of requirements and also provide alternate solutions and advice. They might also have expertise in other HubSpot areas like Marketing, Sales, SEO, and Google Ads. This is the area I serve. I have a hybrid skillset and have worked in agencies and in-house marketign teams, so I am professional and can work well with you and your team to build high quality solutions for HubSpot.

What Sets Jake Lett Apart from Other Freelance HubSpot Developers?

I have a hybrid skillset which gives brings you a lot of value working with one resource. What is a hybrid? I have expertise in the following areas: HubSpot CRM platform, web design & development, SEO, lead generation strategy, and Google Ads. This adds up to added value and trust in knowing your investment is looked at from multiple disciplines and not just the code.

Let’s Work Together — Hire a HubSpot CMS Developer Today

Email Me (586) 894-8024