FAQ: B2B Marketing, HubSpot, Google Ads | Bootstrap Creative

Bootstrap Creative is a digital marketing consultancy specializing in HubSpot CMS development, Google Ads management, and B2B lead generation for industrial, manufacturing, and B2B services companies. We help businesses attract high-quality traffic, improve conversions, and optimize their online presence.

Jake Lett is the founder of Bootstrap Creative, an experienced B2B digital marketing consultant with expertise in HubSpot and Google Ads, dedicated to delivering measurable results for clients.

We primarily work with B2B companies in industrial equipment and machinery, manufacturing, medical devices, building materials, and professional services.

As a solo consultant, I personally handle all strategy and implementation, ensuring direct access to an experienced professional. This often results in more agile, personalized service and typically more cost-effective solutions compared to large agencies, without sacrificing expertise.

While HubSpot development and Google Ads management are core, we also offer SEO optimization, conversion rate optimization (CRO), and digital marketing audits to create comprehensive solutions tailored to your business goals.

We primarily offer fixed-price bids for smaller projects and flat project fees with a defined scope of work for larger engagements. For larger projects without a clear scope, we offer a paid project discovery service to define the roadmap and provide an accurate cost estimate upfront. This ensures transparency and no surprise hourly billing.

Typical engagements range from $5,000 to $10,000. SEO services generally range from $1,500 – $5,000 per month. Pricing varies based on the scope and complexity of the project.

Payment plans or financing options depend on the specific project. Please contact us to discuss your budget and requirements.

Our quotes typically include the design phase, development phase, project management, and content creation (if applicable). Ongoing maintenance can be discussed as a separate engagement.

Yes, unlike many freelancers, we offer a satisfaction guarantee on our work. If you are unhappy with our services, you can request a refund.

We provide custom HubSpot CMS development, flexible module design, theme customization, website audits, and integration with third-party tools. Our goal is to help you leverage HubSpot for optimal marketing and sales performance.

Absolutely. We can modernize your site design, improve navigation, and enhance its overall professionalism and mobile-friendliness within the HubSpot platform.

Yes, we offer customized training sessions to empower your team with the knowledge and skills needed to effectively use HubSpot.

Our Google Ads services include in-depth keyword research, compelling ad creation, precise audience targeting, ongoing campaign optimization, conversion tracking, and detailed monthly performance reports. We focus on generating high-quality B2B leads.

We continuously analyze and refine campaigns to ensure maximum return on investment (ROI) by focusing on generating qualified leads and optimizing for conversions.

While Google Ads is our primary focus for PPC, we can discuss specific needs for other platforms during a consultation.

Our SEO services include keyword research and strategy, on-page optimization, local SEO, content strategy, and continuous performance tracking to improve your search rankings and drive organic traffic.

SEO is a long-term strategy, and significant results typically appear within 3-6 months, though some improvements can be seen sooner. We focus on sustainable strategies for lasting impact.

CRO involves identifying areas of improvement on your website and running A/B split tests to increase the percentage of visitors who complete a desired action, such as filling out a form or making a purchase.

Yes, we conduct comprehensive digital marketing audits to identify opportunities for improvement across your website, SEO, and paid advertising efforts.