IMPORTANT DISCLOSURE: Some of the tools listed on this page are a affiliate links, meaning if you click a link for a tool and make a purchase I earn a commission at no extra cost to you. I only recommend tools I have personally used and recommend because I believe they could be helpful to you.
If you are a business that wants to benefit from forms, landing pages, blogs, and customer relationship management software HubSpot is a great choice. I have built many WordPress sites for companies, but after using HubSpot, I realized it's a much better tool for marketers and business owners to use.
Shopify is often recommended for ecommerce sites, but what about larger B2B companies? In my experience, larger companies have more complex requirements for security, data integrations, and inventory management, and BigCommerce provides a lot of integrations to help make these requirements easier.
If you are building a WordPress site or need more control of the server technology, I recommend A2 Hosting. All of my PHP-based projects are hosted with this company.
I started using Namecheap about 12 years ago after looking for an alternative to Godaddy. It is straightforward to search for domain name availability with their bulk search tool, and I also have received excellent customer service from them.
Do you have an excel spreadsheet full of your customers or people you regularly contact that is outdated? Do you know when to follow up and to whom? Do you know your recent customers' journey on how they first heard of your business and then became a customer? This free CRM software will help you answer these questions and more.
HubSpot has robust marketing automation features. But what if you are a solo consultant or small business who uses a handful of automations? For this, I highly recommend ActiveCampaign for its ease of use and is a lot more affordable for small businesses. I would consider HubSpot as your company grows to over 50 employees. I personally use this software to keep in touch with my followers. HubSpot vs. ActiveCampaign
I am sure you have heard of SEMRush, Ahrefs, or Moz SEO software, but I recommend SERanking because it's less expensive than the larger companies and seems suitable for smaller companies or solo consultants.
Have you ever asked yourself the question, "Why isn't this working?" This tool helps you understand your website visitors and improve their experience on your site. You can also watch session recordings and heatmaps to find areas of your site that are frustrating to use.
One of the hardest things about creating something new is the lack of user feedback. How do you know if you create something clear and easy to understand? Wynter helps companies test their messaging from a group of potential B2B buyers.
The AirCall and HubSpot integration allows you to connect all of your call data to your CRM so you can see calls from sales and customer service. In addition, you can create call logic trees for your business to route calls to different people and create on hold brand messages.
The great thing about this web design book is it doesn't talk about code or the latest UI design tool, and it focuses on the user experience and how to create things that are easy to use and intuitive. Highly recommend this book for anyone creating web pages.
This book is older but is still a very relevant primer to HTML & CSS basics. It outshines other books because it contains visual diagrams and graphics to help you understand the technical concepts. After reading this primer, you can move on to more advanced and recent books.
If you are new to digital marketing, SEO, or inbound sales, I highly recommend trying one of the free courses available at HubSpot Academy. They also provide certifications you can complete and add to your resumé or LinkedIn profile.