What Does HubSpot SCOPE Acronym Mean?

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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Category: Common Questions

How to Choose Marketing Automation Software for Your Business

Are you in the market for a marketing automation tool for your business? There are a lot of options to choose from. Below are some pro’s and con’s of some of the bigger names to help you narrow down your decision. Small Market Mid Market Enterprise ActiveCampaign HubSpot Drip Mailchimp ConvertKit ActiveCampaign HubSpot Marketo Klaviyo… Read more »

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Category: Common Questions

Inbound Marketing is Just Like Gardening

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be… Read more »

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Category: Articles

According to HubSpot, What is the First Stage Action of Inbound Marketing?

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Category: Common Questions

HubSpot vs Pardot vs Salesforce Marketing Cloud: How do they compare?

Before you can start the comparison you first have to identify the CRM being used. If you are already using the HubSpot CRM it probably makes sense to stick solely to this platform. However, if your sales team is using Salesforce your choices are going to be more complex based on your business and marketing… Read more »

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Category: Articles

10 Benefits of HubSpot CMS vs. WordPress

Your website is the front door to your business. Choosing the right content management system (CMS) is essential for your business growth. HubSpot CMS consists of tools that all work together to give control of all your web assets. Basically, it takes the pain out of managing your website. Instead, it helps you focus on… Read more »

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Category: Articles

How to Increase Business Online Visibility and Local SEO

Every business wants to be found online. Having a professional website is a good starting point but you also need to be found on search engines, maps, voice search like Alexa, and business review sites like Yelp. Below is a list of websites every business should be listed on. If you have just one business… Read more »

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Category: Tutorials

As a Web Developer, What Should I Know about SEO?

There are a lot of reasons why you might want to start developing a website. It could be a way to expand or establish your small business, or a way to organize a portfolio for your art. It could even serve as a personal website that helps job recruiters find you and learn more about… Read more »

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Category: Articles / Common Questions

MailChimp vs HubSpot vs Moosend: Get The Free Email Marketing Plan That Suits You

Building a mailing list can be a real feat, but what happens when you’ve got the mailing list, the content, the ideas but not the budget to go through with purchasing an email marketing and automation plan? Most SaaS companies that offer email marketing and automation services have predicted that turn of events and can… Read more »

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Category: Articles

What is Jobs Theory and How Does it Apply to HubSpot?

Jobs theory also called Jobs to Be Done Theory was created by Strategyn to help businesses try and understand reasons why someone would buy their product service. “People do not want a quarter-inch drill, they want a quarter inch hole.” “Sell the sizzle and not the steak.” Instead of focusing on your your product or… Read more »

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Category: Common Questions