10 Ways to Bootstrap an Online Business

The Bootstrap Creative Manifesto Before we begin talking about how to bootstrap your creative business lets first define what bootstrapping is. Bootstrapping is relying on your own resources (time and money) to start and run your business instead of getting a loan or outside investment. This allows you to start a business with lower risks and… Read more »

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Category: Articles

How do I design and build a website?

Building a website is one of the greatest experiences. It is a convergence of creativity, technology, and service. So congratulations on embarking on the journey. Below is a very high level look at the 3 major steps. If you have questions, please let me know. Creativity Before you start building you need a plan and… Read more »

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Category: Common Questions

3 Ways to Save Money on Google Ads Display Campaigns

On average, website visitors stay on your site for 15 seconds or less. Remarketing ads give you an opportunity to remind past visitors of pages you want them to see in hopes of continuing the conversation. In running Google Display campaigns I have found some common default settings that can waste a lot of money… Read more »

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Category: Articles

7 Steps to Build a Website for Your Business

1. Dream This is the most challenging and the most fun step in the process. Here you can picture what your website looks like, how it works, what pages will be included, etc. Visit multiple websites and look at their navigation, pictures, colors, and overall presentation. What things did you like and dislike? 2. Plan… Read more »

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Category: Articles

10 Things Every Etsy Shop Owner Should Have

Have you noticed a drop in your listing views on Etsy? Competition on these marketplaces have made it extremely difficult to receive listing views and exposure of your products. Your listings might be perfectly optimized for SEO with the proper use of keywords and tags but it still receives little to no views. You might… Read more »

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Category: Articles