Posts Tagged: Marketing
How to Increase Business Online Visibility and Local SEO
Every business wants to be found online. Having a professional website is a good starting point but you also need to be found on search engines, maps, voice search like Alexa, and business review sites like Yelp. Below is a list of websites every business should be listed on. If you have just one business… Read more »
As a Web Developer, What Should I Know about SEO?
There are a lot of reasons why you might want to start developing a website. It could be a way to expand or establish your small business, or a way to organize a portfolio for your art. It could even serve as a personal website that helps job recruiters find you and learn more about… Read more »
HubSpot vs MailChimp vs Moosend: Get The Free Plan That Suits You
The following article is a guest post written by Téa of Moosend. Building a mailing list can be a real feat, but what happens when you’ve got the mailing list, the content, the ideas but not the budget to go through with purchasing an email marketing and automation plan? Most SaaS companies that offer email… Read more »
What is Jobs Theory and How Does it Apply to HubSpot?
Jobs theory also called Jobs to Be Done Theory was created by Strategyn to help businesses try and understand reasons why someone would buy their product service. “People do not want a quarter-inch drill, they want a quarter inch hole.” “Sell the sizzle and not the steak.” Instead of focusing on your your product or… Read more »
Category: Common Questions
10 Ways to Bootstrap an Online Business
The Bootstrap Creative Manifesto Before we begin talking about how to bootstrap your creative business lets first define what bootstrapping is. Bootstrapping is relying on your own resources (time and money) to start and run your business instead of getting a loan or outside investment. This allows you to start a business with lower risks and… Read more »
How do I design and build a website?
Building a website is one of the greatest experiences. It is a convergence of creativity, technology, and service. So congratulations on embarking on the journey. Below is a very high level look at the 3 major steps. If you have questions, please let me know. Creativity Before you start building you need a plan and… Read more »
Category: Common Questions
3 Ways to Save Money on Google Ads Display Campaigns
On average, website visitors stay on your site for 15 seconds or less. Remarketing ads give you an opportunity to remind past visitors of pages you want them to see in hopes of continuing the conversation. In running Google Display campaigns I have found some common default settings that can waste a lot of money… Read more »
7 Steps to Build a Website for Your Business
1. Dream This is the most challenging and the most fun step in the process. Here you can picture what your website looks like, how it works, what pages will be included, etc. Visit multiple websites and look at their navigation, pictures, colors, and overall presentation. What things did you like and dislike? 2. Plan… Read more »
10 Things Every Etsy Shop Owner Should Have
Have you noticed a drop in your listing views on Etsy? Competition on these marketplaces have made it extremely difficult to receive listing views and exposure of your products. Your listings might be perfectly optimized for SEO with the proper use of keywords and tags but it still receives little to no views. You might… Read more »