Posts Tagged: B2B Marketing
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Join My Email NewsletterHow Much Does HubSpot Development & Web Design Cost? (USA Pricing Guide)
Category: Articles
Budgeting for HubSpot development can be challenging, especially with varying costs across freelancers, agencies, and online platforms. Whether you’re looking for a quick fix, a fully custom website, or ongoing support, understanding different pricing models will help you choose the right option. This guide covers hourly rates, fixed project costs, and monthly retainers, along with… Read more »
Why Do So Many Industrial B2B Websites Frustrate Buyers?
Category: Articles
If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky navigation. It’s a common frustration among B2B buyers, especially those in technical fields like engineering, procurement, and industrial automation. A recent Reddit discussion in the r/PLC community highlights these pain points firsthand. Users… Read more »
Is It a Good Idea to Host Your Website on HubSpot CMS? A Complete Guide
Category: Articles
When choosing a website hosting platform, business owners and marketers often ask: Is HubSpot a good place to host my website? With so many content management systems (CMS) and hosting options available, it’s important to weigh the pros and cons before making a decision. In this guide, we’ll explore the benefits and potential drawbacks of… Read more »
How to Identify and Re-Engage Unengaged Contacts in HubSpot
Category: Tutorials
If your HubSpot marketing contacts list has grown too large, it’s time to clean up unengaged contacts. Using HubSpot’s AI List Builder, you can quickly create an Active List of contacts who haven’t engaged in a while. This guide will help you make a decision and decrease the number of contacts, solving the issue of… Read more »
Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »
Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead… Read more »
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted… Read more »
Unleashing the Power of HubSpot UI Extensions: How to Tailor Your CRM for B2B Lead Generation
Category: Articles
When it comes to managing customer relationships, visibility and efficiency are key. HubSpot’s powerful CRM platform is a favorite for businesses of all sizes, but what if you could make it even better? Enter HubSpot UI Extensions, a game-changing feature that allows you to customize the CRM interface to meet your unique business needs. For… Read more »
What are Demand Gen Google Ads? A B2B Strategic Playbook
Category: Articles
What’s the Real Deal with Demand Generation? Let’s cut through the marketing jargon. Demand generation isn’t just about throwing ads into the digital void and hoping something sticks. It’s about creating awareness, nurturing curiosity, and guiding decision-makers through a seamless journey—from “Who are these guys?” to “We need this solution yesterday.” For B2B companies, this… Read more »
The Best B2B Lead Generation Strategies and Examples for 2025
Category: Articles
Mastering B2B Lead Generation in 2025: A Comprehensive Strategy Guide In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2025, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The… Read more »