What is a Website Improvements Audit?

Taking a focused look at each element of your website design — graphics, SEO, analytics, messaging, positioning, initial reaction, etc.

The main objective is to learn what a new visitor thinks and does if they visit your website for the first time. Would they be confused and not know where to do next? Would they understand how your company could help them?

Below are some questions I could help you answer.

  • What is the buyer’s number one critical goal when using the site? What job are they trying to get done?
  • What is the flow through that architecture for the user who is accomplishing the critical goal you identified above?
  • We are collecting site analytics, but what can we learn from this data?
  • How is the page from a technical and onpage SEO perspective?
  • Is there a landing page or form that should A/B tested to see if an improvement can be made?


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Website Improvements Audit & Report - Metro Detroit Michigan

I am focused on improving your business outcomes. When you work with me, all work is done by me and not outsourced.

Website Improvements Audit & Report

What is a Website Improvements Audit? Taking a focused look at each element of your website design — graphics, SEO, analytics, messaging, positioning, initial reaction, etc. The main objective is to learn what a new visitor thinks and does if they visit your website for the first time. Would they be confused and not know… Read more »