What is a design teardown?

A “teardown” is really just taking a focused look at each element of your page design. Graphics, SEO, messaging, positioning, initial reaction, etc.

The main objective is to learn what a new visitor what think and do if they visited your page for the first time. Would they be confused?

Below are some questions that would be answered.

  • Who is the key user?
  • What is that user’s number one critical goal when using the site?
  • What is likely to make that user’s experience particularly positive?
  • What is the approximate information architecture of the site?
  • What is the flow through that architecture for the user who is accomplishing the critical goal you identified above?
  • What style(s) of navigation is/are used? Do they answer the key questions (Where am I and how did I get here? Where should I go next and how do I get there?)?
  • What key interactions does the user have? Are they clear and usable?
  • What did the site do well to allow the user to accomplish his goal effectively, efficiently and with good satisfaction?
  • What did the site do poorly when allowing the user to accomplish his goal effectively, efficiently and with good satisfaction?
  • How is the page from a technical and SEO perspective?


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Homepage Design Teardown Report - Metro Detroit Michigan

Jacob Lett 541613 Bootstrap Creative

Hi, I'm Jacob Lett, a HubSpot CMS web design consultant. I create HubSpot website templates and themes to help marketers improve their digital marketing results.

Detroit Metro, Michigan 48038 USA
jacoblett@bootstrapcreative.com
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Homepage Design Teardown Report

What is a design teardown? A “teardown” is really just taking a focused look at each element of your page design. Graphics, SEO, messaging, positioning, initial reaction, etc. The main objective is to learn what a new visitor what think and do if they visited your page for the first time. Would they be confused?… Read more »