What is a web design and SEO audit?

A “web design audit” is really just taking a focused look at each element of your page design. Graphics, SEO, analytics, messaging, positioning, initial reaction, etc.

The main objective is to learn what a new visitor what think and do if they visited your page for the first time. Would they be confused?

Below are some questions that would be answered.

  1. Who is the key user?
  2. What is that user’s number one critical goal when using the site?
  3. What is likely to make that user’s experience particularly positive?
  4. What is the approximate information architecture of the site?
  5. What is the flow through that architecture for the user who is accomplishing the critical goal you identified above?
  6. What style(s) of navigation is/are used? Do they answer the key questions (Where am I and how did I get here? Where should I go next and how do I get there?)?
  7. Is my site code onpage optimized for SEO?
  8. What key interactions does the user have? Are they clear and usable?
  9. What did the site do well to allow the user to accomplish his goal effectively, efficiently and with good satisfaction?
  10. What did the site do poorly when allowing the user to accomplish his goal effectively, efficiently and with good satisfaction?
  11. How is the page from a technical and SEO perspective?


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HubSpot CMS Website Design & SEO Optimization Audit Report - Metro Detroit Michigan

Jacob Lett 541613 Bootstrap Creative

Hi, I'm Jacob Lett, a HubSpot CMS web design consultant. I create HubSpot website templates and themes to help marketers improve their digital marketing results.

Detroit Metro, Michigan 48038 USA
jacoblett@bootstrapcreative.com
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HubSpot CMS Website Design & SEO Optimization Audit Report

What is a web design and SEO audit? A “web design audit” is really just taking a focused look at each element of your page design. Graphics, SEO, analytics, messaging, positioning, initial reaction, etc. The main objective is to learn what a new visitor what think and do if they visited your page for the… Read more »