This free keyword match type generator will help you quickly wrap your targeted keyword phrases in the various match types except for broad. Each keyword will be wrapped in phrase match, and exact match commonly used in SKAGs. Need Google Ads Management?
Some great places to find keywords
|Match type||Modifier Symbol Wrap||Example Keyword Target||Conditions that trigger a match||Example Search Query|
|None||keyword match type tool||Broad match is the default keyword match type that makes your ad eligible to be displayed when someone searches words related to your keyword. This can include searches that don't contain the keyword terms. Broad match will also match synonyms and other similar keywords, including those with spelling errors||keyword wrapper or adwords keyword match type tool|
Broad match modifier
|+||+keyword +match +type +tool||No longer supported in Google or Microsoft Ads. Each word or it’s modification must exist in any order. No synonyms and related searches.||keyword match type tool online or free keyword match type tool|
|“”||“keyword match type tool”||Phrase match is the keyword match type that makes your ad eligible to be displayed when the search query's meaning is similar to your keyword or a part of your keyword. With phrase match, you can reach more search queries than exact match, but fewer search queries than broad match.||keyword match type tool generator or keyword match type wrapper|
|||[keyword match type tool]
||Exact match is the keyword match type that makes your ad eligible to be displayed when the exact meaning of your keyword appears in a search query. This matching option gives you the most control over who views your ad but reaches fewer searches than both phrase and broad match.||keyword match type tool|
Since 2021, Google no longer supports the broad-match modifier type. If you enter broad match keywords it will behave as phrase match. Learn More
Microsoft Ads no longer supports the broad-match modifier type. And an important different from Google Ads, if you enter broad match modifier keywords it will behave as broad match. Learn More
Do you need help setting up or maintaining your Google Ads campaigns? Get a free account audit to discover opportunities for improvement.Google Ads Campaign Mangement Services
A keyword match type is a way to tell adwords or Bing Ads exactly what keywords to match when displaying your ads. By default, Google Ads will encourage broad match which gives Google the freedom to show your ad to keywords that might work. But if you are on a tight budget and can't afford wasted ad spend, I highly recommend never using broad match and instead use phrase or exact match.
The three different match types are broad, phrase, and exact match.
Broad you enter just as text, phrase you wrap keyword with double quote marks "keyword" and exact you wrap in brackets like [keyword].