How to Dynamically Set BigCommerce Title Tags


How to Dynamically Set BigCommerce Title Tags

BigCommerce does not provide an easy way to make bulk title tag changes in their admin. However you can update your theme files to dynamically set the title tag based on the template being used. Below is what I have used with custom stores I have built.

<title>{{#if template '==' 'pages/product'}}{{product.brand.name}} {{ head.title }}{{else if template '==' 'pages/category'}}Buy {{category.name}} Online - {{settings.store_name}}{{else if template '==' 'pages/brand'}}Buy {{brand.name}} Online - {{settings.store_name}}{{else if template '==' 'pages/home'}}{{ head.title }}{{else}}{{ head.title }} - {{settings.store_name}}{{/if}}</title>

 



Written by: Jake Lett
Jake Lett is a B2B marketing consultant with over 15 years of experience in the digital marketing industry. He specializes in SEO, HubSpot, and PPC campaign management. Jake has a proven track record of helping businesses increase their online visibility and drive more traffic, leads and sales. He is a Certified Google Ads Specialist and a Certified HubSpot Developer.

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