1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini
Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this. I wrote an article that lists some things you can do and also some challenges around this whole idea of Language Model Optimization. “Input! More Input!”
Read Article
2. Big Generative AI Tools Advancements
I came across two great resources regarding generative AI. The first is a collection of the Top 100 Gen. AI tools and apps. The article goes into a lot of detail, and it is helpful to see what other tools are available other than ChatGPT. I also find it interesting that it hints at the demand and problem areas where people are trying to get help, which seem to be creative assets. This closely aligns with my article above, which is about the constant need for more input, and this generative AI can help lessen the load of this demand.
Claude introduced artifacts, an amazing visual way to generate code. Here is a video demo of what it can do. Even if you don’t use the code for a live project, I can see this being extremely helpful for debugging, creating prototypes, or for beginners learning how to code.
3. Enhanced CPC Going Away in Google Ads
Do you have campaigns running that were created a few years ago? They may have been created using manual CPC bidding and could have ECPC enabled. Starting in October, Google will be removing this option. Existing campaigns using ECPC will be able to continue using it until March 2025, but all new campaigns will not be able to opt in. I have heard other Google Ad Specialists say this could be the first stage in eventually removing manual CPC bidding in favor of automated. Let me know if you need help or recommendations for your Google Ads account on what actions you should take.
Something to Consider
“What lies before us and behind us do not compare towhat is within us.” – Ralph Waldo Emerson
This first appeared in the September 2024 edition of my 3 Things email newsletter. Click here to subscribe to future editions.
