Some common goals I can help with.
CRO stands for conversion rate optimization and is essentially maximizing the results of a marketing channel or funnel. This could be filling out a form, purchasing a product, or calling a company. People are visiting your website but are not converting or doing the thing you would like them to do.
Or you might be getting conversions and you would like to know some ways to increase the rate of conversion. So you can get more for the same amount of money and effort you are currently spending.