BootstrapCreative is a digital marketing consultancy which partners with small to medium-sized businesses to grow their website traffic, generate qualified leads, and increase sales.
What is Lead Generation?
A lead is a person who has indicated interest in your company’s product or service. Lead generation is the strategy and process of attracting and creating a higher number of leads coming into your sales team.
This is done by reviewing the existing sales process and identifying areas of optimization and or amplification to increase results.
What is Marketing Automation?
Do you find yourself spending time answering the same questions over and over to new prospects? Is your calendar full of reminders on when to followup with someone to continue a sales conversation. Marketing automation is essentially setting up a workflow system to send email marketing messages at common stages in your sales process.
It can also be used to provide product or service education over a period of time.
Want to discuss ways lead generation can help your business? Schedule a consultation