HubSpot CMS Enterprise vs Professional

Category: Articles

Are you looking for the differences between HubSpot CMS enterprise vs professional? Below is a brief article discussing the major differences and why you might consider HubSpot enterprise vs professional or another CMS like WordPress. What is HubSpot CMS? CMS Hub makes website updates, hosting, and infrastructure easy so you can focus on creating remarkable… Read more »

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How to Dynamically Set BigCommerce Title Tags

Category: Code Snippets

BigCommerce does not provide an easy way to make bulk title tag changes in their admin. However you can update your theme files to dynamically set the title tag based on the template being used. Below is what I have used with custom stores I have built. <title>{{#if template ‘==’ ‘pages/product’}}{{product.brand.name}} {{ head.title }}{{else if… Read more »

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What Does HubSpot SCOPE Acronym Mean?

Category: Common Questions

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

Category: Common Questions

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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Does HubSpot CMS use Bootstrap?

Category: Common Questions

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example <div class=”row-fluid “> <div… Read more »

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Inbound Marketing is Just Like Gardening

Category: Articles

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be… Read more »

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